DATA SERVICES
PIN’s data services are unlike any other. They provide actionable data analysis for clients to make effective business decisions and identify untapped markets.
WHAT PIN'S DATA TEAM HAS TO OFFER
Built on top of Prometheus Intelligence Technology, PIN is capable of optimizing your advertising spends or providing a clearer picture of how you acquire customers. PIN’s data products are judged solely on the amount of revenue they generate for clients. PIN is a team of data scientists and analysts dedicated to connecting marketing and advertising efforts to sales outcomes – enabling clients to make better business decisions based on the metrics that truly matter.
ATTRIBUTION MODELING
PIN'S Attribution Modeling explains where your customers and revenue are gained. It is often considered the “holy grail” of digital marketing analytics because it provides a clear, omni-channel picture of your advertising effectiveness.
USER JOURNEY & CHANNEL MIX
PIN’s Channel Mix product primarily focuses on the marketing channel that is bringing users to the website. PIN is able to see what channels are driving touches and reengagement and where exactly those channels are impacting the journeys.
AUDIENCE DNA
PIN's data collection process is done through unsupervised machine learning and clustering. Enormous amounts of information presented in PIN's Audience DNA reports can be used for customer segmentation with the goal of identifying novel targeting, messaging, and creative criteria in your advertising campaigns.
BUDGET OPTIMIZATION
PIN regularly optimizes clients' advertising campaigns using linear programming in order to allocate spend towards your highest-performing campaigns and ad groups/sets.
A/B TESTING
PIN utilizes a rigorous, structured system for testing ad variants' effectiveness against one another - whether testing a single element (an A/B test) or multiple elements at once (a multivariate test).
PREDICTIVE MODELING
PIN uses a wide variety of supervised and unsupervised machine learning models that are deployed on behalf of our clients to predict customer behaviors based on their propensity to engage, unsubscribe, buy, churn, and more.
BENEFITS OF PIN'S DATA SERVICES
INCREASED REVENUE
Generate more revenue through better-informed business decision-making. as it relates to marketing and advertising initiatives.
BETTER PERFORMANCE
Enhance campaign performance through structured testing, regular optimization, and connection to sales outcomes.
ENHANCED ANALYTICS
Move from descriptive analytics of "What happened?" toward predictive analytics' "What will happen next?"
WHY DATA MATTERS
PIN’s data services give businesses the ability to effectively mine the plethora of data created through digital advertising campaigns. This understanding unlocks one of the key competitive advantages that digital advertising has over traditional advertising. If you aren’t mining this data and making decisions based on it, you are losing out on much of the potential value-add to your business.
