PREDICTIVE MODELING

PIN uses a wide variety of supervised and unsupervised machine learning models to determine customer behaviors based on their online habits.

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LOOK INTO THE FUTURE

You’ve probably heard of artificial intelligence and machine learning and may be interested in the ways that it can assist your marketing and advertising efforts. PIN utilizes a wide variety of supervised and unsupervised machine learning models that are deployed on behalf of PIN’s clients to predict customer behaviors based on their propensity to engage, unsubscribe, purchase, churn, and more. 

HOW IT WORKS

IDENTIFY

Identify customer behaviors based on their patterns of engagement and conversion.

FORECAST

Forecast bottom-of-the-funnel sales outcomes based on historical marketing performance.

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PREDICT

Predict the effectiveness of new communication strategies PIN clients are considering deploying moving forward.

ACCELERATE ANALYSIS

PIN produces Marketing Mix Modeling which predicts bottom-of-the-funnel sales outcomes based on historical marketing performance. This facilitates scenario planning and budgeting exercises and allows PIN to set expectations and benchmark performance. Lastly, PIN is able to deploy text mining and sentiment analysis to evaluate advertising messaging strategies. PIN can also predict the effectiveness of new strategies clients are considering deploying going forward.