audience dna
Learn everything there is to know about your audience with PIN’s Audience DNA insights.
WHO'S YOUR IDEAL AUDIENCE?
On the surface, two consumers may live in the same zip code, have the same gender and ethnicity, and work in the same industry, and these two consumers may spend the same amount on the same products and order at the same cadence. However, they make their purchasing decisions based on completely different attitudes, motivations, and interests, and it’s important to know what they are.
BENEFITS OF AUDIENCE DNA
UNDERSTAND CUSTOMERS
Identify large amounts of information about customers including who they are, where to find them, how to talk to them, and what motivates them.
AUDIENCE SEGMENTATION
Facilitates audience segmentation including identification of novel targeting criteria and messaging/ creative strategies.
USE THE DATA
Customer data returned can be operationalized in numerous ways including in-store sales, account management, and more.
AUDIENCE DNA REPORTS INCLUDE:
DEMOGRAPHIC
CONSUMER HABITS
ENGAGEMENT CHANNELS
FINANCIAL DATA
RELATIONSHIPS AND FAMILY
HOUSEHOLD AND LIVING
ACTIVITIES AND INTERESTS
ATTITUDES AND MOTIVATIONS
WHAT DOES IT DO?
The enormous amount of information presented in Audience DNA reports can be used for customer segmentation with the goal of identifying novel targeting, messaging, and creative criteria in advertising campaigns.
Audience DNA reports surface information about customers including who they are, where to find them, how to talk to them, and what motivates them to act. Knowing this information is crucial to driving business outcomes and future growth in an environment characterized by volatility, uncertainty, complexity, and ambiguity. This is a competitive advantage – and it only works if a business is committed to implementing and acting on the information surfaced in the report.
