BUDGET OPTIMIZATION
PIN’s data-driven strategy to digital marketing budgets lets you spend the same amount of money for more conversions due to a highly-optimized system.
GET MORE FOR YOUR MARKETING DOLLARS
PIN regularly optimizes clients’ advertising campaigns using linear programming in order to allocate spend towards your highest-performing campaigns and ad groups. This optimization routine seeks to maximize your specific KPIs, including conversions and/or revenue, subject to a set of constraints by allowing a mathematical model to allocate spend as it sees fit across campaigns.
HOW IT WORKS
BETTER CONVERSIONS
Increase the overall conversions and revenue generated, as well as the effective reach of campaigns.
LOWER COSTS
Decrease your cost per conversion and the amount of wasted time and advertising spend.
MAXIMIZE OUTPUTS
Effectively utilize the resources available in order to achieve the maximum output possible.
WHY USE BUDGET OPTIMIZATION?
This data-driven strategy to digital marketing budgets means you can spend the same amount of money and generate more conversions due to the efficiencies gained in optimization. Or, alternatively, you can play with “What if?” scenarios and determine whether to allocate additional resources to particular campaigns or utilize the increased efficiency to reduce your overall spend while maintaining the same bottom-of-the-funnel KPIs you currently enjoy.
