PROTECT YOUR DATA
Are you aware of all of the vendors with access to your audiences’ information and that those vendors could be selling that data to your competitors?
WHO HAS ACCESS TO YOUR DATA
Digital supply chains are out of control. A large site has an average of 75 technologies running in the background – many unused and unknown – slowing down your site, leaking your data, and catching you out of compliance. PIN Business Network provides a 360 view of your digital technologies, allowing you to take back control to speed up, clean up, and lock down your site.
WHY DOES IT MATTER?
Many companies have allowed their websites to be compromised. It is simply the result of a rapidly multiplying number of available marketing technologies that have been developed in response to the shifting needs of today’s consumer and the increasing pressure to drive more conversion and revenue.
Companies need to manage the risks that come along with expanding marketing technologies.
A great first step is adoption of a tool that provides a complete picture of all of the marketing tech running on a site, including third-, fourth-, and fifth-party tech. PIN Business Network can help uncover where customer data is being passed onto outside vendors unknowingly. Armed with the data tools provided by PIN, website owners will have the information they need to set up agreements with vendors that prevent data leakage to unknown parties.
TRANSPARENCY IS KEY
This is what is causing your increase in cost per lead. Many dealerships are done giving away customer data. Don’t let lead providers steal and resell your data.
EXCELLENT
This is a view of an automotive corporate website. Notice that the scripts firing on the website are very minimal.
GOOD
This is a local dealership. This is a local auto dealership that services a 50 mile radius in Colorado. Notice that the amount of scripts has increased, however, these scripts are authorized and approved.
WORST
This is a competitor to the local dealership. This dealership is suffering from the amount of scripts that live on their website. This digital ecosystem is not sustainable and forces the dealership to share & leak data to competitors looking for in-market data.
WHAT IS DATA LEAKAGE
Every company has sensitive data that must be protected. It can consist of personal health information, intellectual property, customer payment information and order histories, or even trade secrets. Data leakage occurs when this sensitive data is disclosed to unauthorized parties either through malicious intent or an unintentional mistake. Data leakage prevention is a strategy for making sure that this doesn’t occur and that a company’s critical data stays within the corporate network.
While most companies are aware of the importance of protecting the sensitive data listed above, many are unaware of the risks posed by third-party marketing technology. These third-party vendors can leak sensitive customer marketing data to fourth, fifth, and even sixth parties, known as “piggyback tags.” This is particularly perilous because the company does not have a direct relationship with these trespassing technologies. In fact, our studies have found that of all the vendors on a website, 20-40% have added the code directly, the rest of the vendors are there indirectly.
THE DANGERS OF DATA LEAKAGE
A large percentage of the vendors with access to commercial websites have no direct contract or relationship with the enterprise itself, gaining entry indirectly through partnerships and agencies. In other words, most marketing technologies live on a site accidentally, without any cohesive strategy or business case for being there. This accidental chaos creates many issues: site-management difficulties and latency that can cause users to abandon the website.
But the most serious threat posed by these piggyback tags is that they compromise security by passing along valuable customer data gathered by a website to parties the site itself has no affiliation with. This data is then in a precarious position, and can end up in the hands of competitors, where they can use it to their own advantage. Clearly, data leakage due to third-party marketing technologies is something any company that depends on a web presence for their business must avoid.