A/B & MULTIVARIATE TESTING

Not sure which marketing strategy or ad is right for you? PIN’s A/B & Multivariate Testing programs show what digital campaign strategies work the best.

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WHAT WORKS & WHAT DOESN'T

PIN utilizes a rigorous, structured system for testing ad variants’ effectiveness against one another – whether testing a single element (an A/B test) or multiple elements at once (a multivariate test). By deploying statistical significance tests, the team is able to discern if a true difference exists in the performance of ad variants. 

HOW IT WORKS

LOWER COSTS

Decreased cost-per-click and cost-per-result as ad variants test against one another over time.

BETTER RESULTS

Increased click-through rates and engagements as ad variants test against one another over time.

BETTER OUTCOMES

See differences in outcomes as a result of launching a change such as a new campaign or ad variant.

WHY USE A/B TESTING?

 PIN’s advertising campaigns simply grow stronger and more effective over time as the system learns what ad variants are weaker and should be shut off, and what ad variants are stronger and should survive and thrive.