DATA ATTRIBUTION
If you ever wonder where your customers and revenue come from, PIN’s Attribution Modeling will help you solve the mystery.
DATA ATTRIBUTION WORKS FOR YOU
PIN’s Attribution Modeling connects first-touch and last-touch methodology. This allows a client to recognize conversion value on all channels. This methodology more accurately reflects a complete marketing strategy’s impact on revenue.
Combining this with our offline-to-online modeling, PIN can also measure the lift that happens within a time range of specific commercials airing on TV or radio. These insights allow for more informed budget allocations in your marketing mix and ultimately creates more opportunities for your business.
HOW IT WORKS
BETTER MARKETING SPEND
Understand where customers and revenues come from and capitalize on the opportunity.
INCREASED ROI
Allows marketers to reach the right consumer, at the right time, with the right message.
PERSONALIZATION
Gives marketers the ability to target consumers on a 1:1 basis with a better message.
TYPES OF ATTRIBUTION
PIN is able to leverage a robust suite of attribution models that fit a client’s specific business in order to surface actionable insights. These models are able to drive decision-making and resource allocation for clients, including client-specific segmentations (e.g. new vs. returning customer views), and ultimately create additional revenue opportunities.
FIRST TOUCH
The first touch interaction is simply the first touchpoint a user makes.
LAST TOUCH
Last touch is the channel that a lead went through just before converting.
TIME DECAY
The Time Decay model gives more credit to the touchpoints closest to the conversion.
EVEN-ALLOCATION
Determines the value of each customer touch point leading to a conversion.
POSITION-BASED
Tracks a series of touchpoints through the funnel and assigns revenue credit.
MARKOV CHAIN
Chance that an interaction in one channel will transition to a conversion.
OFFLINE TO
ONLINE
Understand how to efficiently spend your traditional marketing budget in specific channels, radio stations, time of day, day of week, etc. to focus your spends.
OFFLINE-TO-ONLINE ATTRIBUTION
PIN makes it easier for companies that utilize traditional marketing (TV, radio, newspaper/magazine placements, etc.) to be able to attribute a conversion to a specific ad placement on TV or radio. PIN has found success in understanding what TV and radio ads work for clients, in order to find more success in driving conversions.
This allows PIN to determine the efficacy of offline marketing channels in creating online outcomes. The team identifies what TV and radio stations are most successful for your business, but also what day of the week and time of day is driving more conversions.
